A saga of attempts, failures and almost giving up.

Join our resilient skater as he navigates the familiar streets of his neighborhood, relentlessly chasing the coveted kickflip. Facing failures, rising frustration, and almost throwing in the towel he pushes through, nails it, and rolls away in relief.

Accentuated by hand rendered, frame-by-frame animation, the focus narrows in on his shoes. They’re well worn in, symbolizing the unwavering brand allegiance synonymous with dedicated skaters. A playful array of animated accents serve as both embellishment and reinforcement, weaving seamlessly into the narrative.